Waterfall Farm Maple Syrup

BRANDING + APPLICATIONS | 2024

IN COLLABORATION WITH – KATE PETTY


Creating a product from natures resources, Waterfall Farm Maple Syrup crafts an exclusive product while keeping the small, family-run feel.

Located in the North Carolina mountains, their brand reflects the charming characteristics of the location and the hand-craftsmanship of the syrup production itself. With a loyal customer base that thrives through word of mouth and small events, each bottle tells their story of family roots and sharing sweetness with the ones you love.













Started by Wheeler Monroe and her father 11 years ago, Waterfall Farms is the only commercial maple syrup farm in the mountains of NC. It is a small, family run operation that only sells its product a couple times a year at in-person events, creating an exclusive, novelty item that adds intrigue and interest to the brand.

The illustration style and pattern were created to reflect the hand-crafted element of the brand. Each illustration is reflective of part of the syrup making process from the maple leaf itself to the sugar house where the production happens, they give the audience insight into what is happening on Waterfall Farm.  

















lexi gerlock design 2026 — ︎RALEIGH, NORTH CAROLINA