A cozy, classy, and welcoming visual identity that encapsulates the romanticization of boone experienced by all those who reside there or visit. The rebrand places values on enjoyment, connection, good drink & conversation and the importance of small details & moments.

The heart of Venture’s new look is through the ornate toile print inspired by boone simple pleasures and tells the story of mundane moments, people & places that make it truly special.

Venture Chocolate and Wine Co. is a chocolate + wine bar located on King street in Downtown Boone, NC that opened in early June of 2022. It offers an upstairs area featuring multiple selections of coffee drinks and homemade chocolates and a downstairs cellar filled with various wines, a full bar and seating area with a limited menu of snacks.